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10 Brands Changing the Denim Game

Innovators of a wardrobe staple.

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We've yet to come across a wardrobe without at least one item of denim in it, but this modern classic comes at a huge cost to the environment. According to a recent Greenpeace report, an astounding 1.7 million tons of chemicals go into producing two billion pairs of jeans every year. Not to mention the 7,000 liters of water it takes to make one pair. Thankfully, these ten brands adopt a low-impact approach to design and production to create jeans that cause less harm that will last for many years to come. Be sure to check them out before you make your next denim purchase!

PRICE: $325
JEANS: NO 6 STORE
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PRICE: $245
JEANS: AYR
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PRICE: $128
JEANS: REFORMATION
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PRICE: $189
JACKET: DL1961
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PRICE: $163
JEANS: OUTLAND DENIM
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PRICE: $115
SKIRT: RE/DONE
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PRICE: $78
JEANS: MONKEE GENES
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PRICE: $147
JEANS: G-STAR
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PRICE: $136
JEANS: MUD
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PRICE: $225
JEANS: THE FEEL STUDIO

By: Lauren Bush

Cover Photo: Sandra Semburg

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