The Frontlash is a curator of ideas, an advocate of transparency and wellness, and a rallying call for women who know their fashion choices matter.

We live and breathe fashion, but fight for positive change in the industry.

We know fashion can thrive — without the exploitation of workers, consumers, or the planet.

We love lasting, lovingly made products that speak to your creative spirit instead of manufactured insecurity.

And we believe you deserve to be comfortable in your own skin, as well as with what's adorning it.

Fashion needs a new narrative — and women like us are the ones who'll shape it.

Together we can make better choices. We can find better ways. We can push for change where it's needed most.

We can make fashion conscious.

Welcome to the frontline.